https://rawkrr.net rawkrr copy 1 Fri, 06 Feb 2026 03:23:21 +0000 https://rawkrr.net en https://rawkrr.net/Backyard-Ultra Fri, 06 Feb 2026 03:21:55 +0000 rawkrr copy 1 https://rawkrr.net/Backyard-Ultra Backyard Ultra Event Coordinator + Producer | Backyard | 2025 Backyard Ultra was born from a simple intention: we wanted it to feel like your cool older sister decided to host an ultramarathon. Co-produced with Brigid Jacoby, Backyard Ultra was a grassroots fundraiser in support of Back on My Feet and the Alzheimer’s Association. We partnered with local businesses and community members—including Brooklyn Running Company, Sawa, and The Hydration Guy—who contributed event production support, nutrition, fuel, and hydration. Additional sponsorship came from LMNT, which donated hydration supplies, and American Express, which matched all donations. The event brought together about 30 participants who collectively ran more than 200 miles, raising over $2,000—doubled by AMEX for a total impact of over $4,000. <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/7379fa65185d38cb7836d1d6f8f471a81941a42820cdd21b26098f074a588b68/BU_Partners.png" data-mid="244499646" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/7379fa65185d38cb7836d1d6f8f471a81941a42820cdd21b26098f074a588b68/BU_Partners.png" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/a2eea1bce93fc740dbee85a01296489b8177b32d763fbe8c3e8befbf8bfe1e9c/BU_Flyer.png" data-mid="244499645" border="0" src="https://freight.cargo.site/w/1000/i/a2eea1bce93fc740dbee85a01296489b8177b32d763fbe8c3e8befbf8bfe1e9c/BU_Flyer.png" /> Event Marketing + Race Day Leveraged Instagram and LinkedIn to share event details, amplify fundraising goals, and build community excitement: “Who? - Brigid, Ella, and anyone who wants to participate! What? - A Backyard “Ultra” (what’s that?)Run or walk as many — or as few — ~4-mile loops of Prospect Park as you’d like.At the start of each loop, donate $2 (cash or Venmo).You can go ultra, stroll one loop, or just hang out and enjoy the atmosphere.When? -Saturday, September 27 | 8:00 AM – 3:00 PMShow up any time during the day.Check in at the start of each loop so we can keep track.Where? -Prospect Park (exact starting location will be shared closer to the date).Why? -Because we’re running for two amazing causes — and every loop supports our fundraising!RSVP: https://lnkd.in/euTYCWpHWaiver: https://lnkd.in/eqdMq4TaCan’t make it but want to support?Brigid’s fundraising page: https://lnkd.in/ei_j_evQElla’s fundraising page: https://lnkd.in/e4pkCt37Hope to see you there — whether you’re running, walking, or just stopping by for the community and good vibes! Thank you!” More about our community partners: @brooklynrunningcoFounded in 2013 with locations in Park Slope and Williamsburg, Brooklyn Running Co. is MYC’s independent running specialty shop. They welcome runners of all levels — but beginners are their specialty! If you’re starting a new training cycle or just beginning your running journey, their expert footwear fittings are a must.@sawa_nycSawa is rooted in the hospitality traditions of Beirut, where the table is family, and every meal is an act of care, safety, and connection.Today, that spirit has found a home in Brooklyn. Widely acclaimed and deeply loved by their guests, Sawa brings forward the best of Lebanese cuisine through a shared, beautiful, meal in an open, welcoming space filled with reminders of home. Their mission is simple: to honor tradition while creating moments of togetherness that linger long after the table is cleared.For the Backyard Ultra, Sawa is bringing a recovery mocktail as well as some fueling pickles! We’re so excited to share this moment of togetherness with them AND with all of YOU!@thehydrationguyChad, aka The Hydration Guy, provides free hydration (cold water + Gatorade) to the NYC running community from June through October. He’s been a champion of this event since Brigid and I first started talking about it, and we’re so grateful for his ongoing support!@drinklmntLMNT graciously donated their electrolyte mixes in assorted flavors! Their goal is to restore health through hydration — so if there’s one thing you WON’T be on Saturday, it’s thirsty.Bonus: Sawa used LMNT’s watermelon flavor as an ingredient in their recovery mocktail! We also had the opportunity to work with local designer and baker @annabananapierce who provided race day treats! As well as @design_de_luca BedStuy based artist who stopped by to capture some action shots of our runners. Photos <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/a095e3fc9fd8a18f9c65331f7a4b53c1131a9cfbadba6118ff94964a7b41fd3a/IMG_3813.JPG" data-mid="244499647" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/a095e3fc9fd8a18f9c65331f7a4b53c1131a9cfbadba6118ff94964a7b41fd3a/IMG_3813.JPG" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/e867a9ac5b41cbcc3bcba9459c0c971565781f751b4f9dd4767ab1ba5c5d5d29/IMG_3799.JPG" data-mid="244499652" border="0" src="https://freight.cargo.site/w/1000/i/e867a9ac5b41cbcc3bcba9459c0c971565781f751b4f9dd4767ab1ba5c5d5d29/IMG_3799.JPG" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/acd44aebfebc3fa2ea19923a2197191d1638c99a63fa6eb72cbdc4b559f2c672/IMG_6202.jpeg" data-mid="244499655" border="0" src="https://freight.cargo.site/w/1000/i/acd44aebfebc3fa2ea19923a2197191d1638c99a63fa6eb72cbdc4b559f2c672/IMG_6202.jpeg" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/2da2d8f2baf23b68bdabd9c61b76234ebf614d0abfd2daa26b462e7719976b3b/IMG_6201.jpeg" data-mid="244499654" border="0" src="https://freight.cargo.site/w/1000/i/2da2d8f2baf23b68bdabd9c61b76234ebf614d0abfd2daa26b462e7719976b3b/IMG_6201.jpeg" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/b770a88dcc3266bd508459e895ff2c059471d700e92470cd3e708110de3477d6/IMG_6198.jpeg" data-mid="244499653" border="0" src="https://freight.cargo.site/w/1000/i/b770a88dcc3266bd508459e895ff2c059471d700e92470cd3e708110de3477d6/IMG_6198.jpeg" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/46855077ec01b7cde86f5b3641a2415db72b3fcd996e7a2696cdc669bcfb3686/IMG_6203.jpeg" data-mid="244499656" border="0" src="https://freight.cargo.site/w/1000/i/46855077ec01b7cde86f5b3641a2415db72b3fcd996e7a2696cdc669bcfb3686/IMG_6203.jpeg" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/271d88d73302a9cee082a34408e2d2669d8b92adbc422a4430da7f14bb632d44/IMG_6206.jpeg" data-mid="244499657" border="0" src="https://freight.cargo.site/w/1000/i/271d88d73302a9cee082a34408e2d2669d8b92adbc422a4430da7f14bb632d44/IMG_6206.jpeg" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/64b76c97eec08c03d6feace9703b16316b15712219e3b9d8c04a60981a923ffc/IMG_6208.jpeg" data-mid="244499658" border="0" src="https://freight.cargo.site/w/1000/i/64b76c97eec08c03d6feace9703b16316b15712219e3b9d8c04a60981a923ffc/IMG_6208.jpeg" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/a5ec72211ce07037b39fede2738a7ef433af0e9057086e456b2fdb5f51d768d5/IMG_6210.jpeg" data-mid="244499659" border="0" src="https://freight.cargo.site/w/1000/i/a5ec72211ce07037b39fede2738a7ef433af0e9057086e456b2fdb5f51d768d5/IMG_6210.jpeg" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/20012df5d0d2ae3c99d7eb7ef8e7fd1d1ec8b2f5c499a5fd8b70f4b2acaaa0b0/IMG_6217.jpeg" data-mid="244499661" border="0" src="https://freight.cargo.site/w/1000/i/20012df5d0d2ae3c99d7eb7ef8e7fd1d1ec8b2f5c499a5fd8b70f4b2acaaa0b0/IMG_6217.jpeg" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/19758c2011dad6ffd24ffb95c1123f7743595d0f1a4cb83553b168f26240947d/IMG_6213.jpeg" data-mid="244499660" border="0" src="https://freight.cargo.site/w/1000/i/19758c2011dad6ffd24ffb95c1123f7743595d0f1a4cb83553b168f26240947d/IMG_6213.jpeg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/7ee0f87d47281573ed1851782e4d7b7c919d8b1e83358fa85bde59ede47fd0eb/IMG_3796.JPG" data-mid="244499651" border="0" src="https://freight.cargo.site/w/1000/i/7ee0f87d47281573ed1851782e4d7b7c919d8b1e83358fa85bde59ede47fd0eb/IMG_3796.JPG" /> <img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/8d8ba3b0eba7235b79b3912af526cd3d62be588d9ed53d2935fbd28ab8d97dff/IMG_6225.jpeg" data-mid="244499662" border="0" src="https://freight.cargo.site/w/1000/i/8d8ba3b0eba7235b79b3912af526cd3d62be588d9ed53d2935fbd28ab8d97dff/IMG_6225.jpeg" /> <img width="5184" height="3456" width_o="5184" height_o="3456" data-src="https://freight.cargo.site/t/original/i/0d70e9f2175712f4c1305387bcf7f99c3d4396e8addce63c8046ea362573429b/IMG_3787.JPG" data-mid="244499650" border="0" src="https://freight.cargo.site/w/1000/i/0d70e9f2175712f4c1305387bcf7f99c3d4396e8addce63c8046ea362573429b/IMG_3787.JPG" /> https://rawkrr.net/Eittem-1 Fri, 06 Feb 2026 03:21:58 +0000 rawkrr copy 1 https://rawkrr.net/Eittem-1 Eittem Head of Production | Eittem | 2024 Eittem (pronounced item) is a luxury accessories brand founded in 2024 by creative director Erin Saluti, based in Chelsea, New York City, and operating out of the Starrett-Lehigh Building. Their inaugural product is a line of sculptural pieces that exist at the intersection of art and technology, and function as handbags. As Head of Production at Eittem, I played a pivotal role in bringing the brand's three debut handbags to market, with a particular focus on the "Moon.” I guided the bags through research and development, created prototypes, and fabricated the bags for editorial and e-commerce photoshoots, as well as the initial bags sold. Additionally, I helped establish the brand’s production studio and streamline key processes. Eittem’s successful launch in September 2024 garnered notable attention, including a feature in Vogue. <img width="1152" height="1378" width_o="1152" height_o="1378" data-src="https://freight.cargo.site/t/original/i/623f35092618d267aef086c46bd3569fcd14a625703183e6b8ac1982023d0a32/Screenshot-2025-01-23-at-3.24.19PM.png" data-mid="244499667" border="0" src="https://freight.cargo.site/w/1000/i/623f35092618d267aef086c46bd3569fcd14a625703183e6b8ac1982023d0a32/Screenshot-2025-01-23-at-3.24.19PM.png" /> to learn more about Eittem click here Collection in Woodgrain | Moon | Drawings Collection in Woodgrain <img width="4509" height="5636" width_o="4509" height_o="5636" data-src="https://freight.cargo.site/t/original/i/59f8a8f80cfb73cdb97120ca6770e10ca7dec7c05bf54269e27b6e9d7cab47d2/Eittem_Wood-Collection.jpg" data-mid="244499666" border="0" src="https://freight.cargo.site/w/1000/i/59f8a8f80cfb73cdb97120ca6770e10ca7dec7c05bf54269e27b6e9d7cab47d2/Eittem_Wood-Collection.jpg" /> Moon <img width="5398" height="6746" width_o="5398" height_o="6746" data-src="https://freight.cargo.site/t/original/i/ce9fac5bedaad77706e475c920eb9aa50c0cf22bc1f16600c60c9be976778c4d/Eittem_Woodgrain-Moon_Aerial-Clasp.jpeg" data-mid="244499669" border="0" src="https://freight.cargo.site/w/1000/i/ce9fac5bedaad77706e475c920eb9aa50c0cf22bc1f16600c60c9be976778c4d/Eittem_Woodgrain-Moon_Aerial-Clasp.jpeg" /> <img width="6375" height="7969" width_o="6375" height_o="7969" data-src="https://freight.cargo.site/t/original/i/4d3e9b76fba91cf5aebcc973b4c869b7a8899d5c761f05c6d2006eac67672d9e/Eittem_Pearl-Moon_Straight-On-Plinth.jpeg" data-mid="244499668" border="0" src="https://freight.cargo.site/w/1000/i/4d3e9b76fba91cf5aebcc973b4c869b7a8899d5c761f05c6d2006eac67672d9e/Eittem_Pearl-Moon_Straight-On-Plinth.jpeg" /> <img width="5166" height="6458" width_o="5166" height_o="6458" data-src="https://freight.cargo.site/t/original/i/fd3b3a6d7a124cc531d2a55eb847fea767a1544c5344ad95ba1b3fd60bc2807f/Eittem_Woodgrain-Moon_Hand-Model.jpeg" data-mid="244499674" border="0" src="https://freight.cargo.site/w/1000/i/fd3b3a6d7a124cc531d2a55eb847fea767a1544c5344ad95ba1b3fd60bc2807f/Eittem_Woodgrain-Moon_Hand-Model.jpeg" /> <img width="8134" height="10168" width_o="8134" height_o="10168" data-src="https://freight.cargo.site/t/original/i/d2df6887ef354cb5927b6ce47472522df3f96a9f1829be39acc7c7567dd2ddcd/Eittem_Woodgrain-Moon_Aerial-Open-2.jpeg" data-mid="244499673" border="0" src="https://freight.cargo.site/w/1000/i/d2df6887ef354cb5927b6ce47472522df3f96a9f1829be39acc7c7567dd2ddcd/Eittem_Woodgrain-Moon_Aerial-Open-2.jpeg" /> <img width="8178" height="10224" width_o="8178" height_o="10224" data-src="https://freight.cargo.site/t/original/i/7e10ff45936278213b36ddda96799ec1c465dfa1a234a36fc9f3f8c3d997c16e/Eittem_Woodgrain-Moon_Aerial-Open.jpeg" data-mid="244499671" border="0" src="https://freight.cargo.site/w/1000/i/7e10ff45936278213b36ddda96799ec1c465dfa1a234a36fc9f3f8c3d997c16e/Eittem_Woodgrain-Moon_Aerial-Open.jpeg" /> <img width="7049" height="8812" width_o="7049" height_o="8812" data-src="https://freight.cargo.site/t/original/i/1d5265762220d05ff489ef943d218f67ef6d26bb7552347434507826f8d0af85/Eittem_Pale-Blue-Moon_Hand-Model-2.jpeg" data-mid="244499677" border="0" src="https://freight.cargo.site/w/1000/i/1d5265762220d05ff489ef943d218f67ef6d26bb7552347434507826f8d0af85/Eittem_Pale-Blue-Moon_Hand-Model-2.jpeg" /> Drawings <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/93459964b5fd4470a582de9639c0fd682ca4f06b5561c28baf45888286031f2f/Owl---Front-.png" data-mid="244499675" border="0" src="https://freight.cargo.site/w/1000/i/93459964b5fd4470a582de9639c0fd682ca4f06b5561c28baf45888286031f2f/Owl---Front-.png" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/cd59fc76f9774037ddc48b5f4b6f8783c5ea25558c863858dcf31c0176af7735/Owl-Open-Barb-Side-.png" data-mid="244499676" border="0" src="https://freight.cargo.site/w/1000/i/cd59fc76f9774037ddc48b5f4b6f8783c5ea25558c863858dcf31c0176af7735/Owl-Open-Barb-Side-.png" /> <img width="2266" height="2116" width_o="2266" height_o="2116" data-src="https://freight.cargo.site/t/original/i/37b745055e15efaf1bb520d42ab2c5156f1da90d146906c5ab3f4a992cd40195/Moon---Front.png" data-mid="244499680" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/37b745055e15efaf1bb520d42ab2c5156f1da90d146906c5ab3f4a992cd40195/Moon---Front.png" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/90d871954542fc7df58ea3075bc85defd9bbe07622015eb80e496e318b24f0f7/Moon---Back-.png" data-mid="244499681" border="0" src="https://freight.cargo.site/w/1000/i/90d871954542fc7df58ea3075bc85defd9bbe07622015eb80e496e318b24f0f7/Moon---Back-.png" /> <img width="2550" height="3300" width_o="2550" height_o="3300" data-src="https://freight.cargo.site/t/original/i/be429a07da9b023076abaadfd8f46795a7e5800809af2ccb82c45a089551b6c9/Moon-Open--Barb-Side-.png" data-mid="244499683" border="0" src="https://freight.cargo.site/w/1000/i/be429a07da9b023076abaadfd8f46795a7e5800809af2ccb82c45a089551b6c9/Moon-Open--Barb-Side-.png" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/b424122f68ff978db0b162ab892b29d25e22453b82447a0db0bfe9724c912db4/Bird---Front.png" data-mid="244499685" border="0" src="https://freight.cargo.site/w/1000/i/b424122f68ff978db0b162ab892b29d25e22453b82447a0db0bfe9724c912db4/Bird---Front.png" /> <img width="3300" height="2550" width_o="3300" height_o="2550" data-src="https://freight.cargo.site/t/original/i/11f26f9c8ffa47e4f2da2a6f9a79d1dec688b3f0476f69efda29165a54f6dd18/Bird-Open-Bard-Side.png" data-mid="244499687" border="0" src="https://freight.cargo.site/w/1000/i/11f26f9c8ffa47e4f2da2a6f9a79d1dec688b3f0476f69efda29165a54f6dd18/Bird-Open-Bard-Side.png" /> https://rawkrr.net/Front-page Fri, 06 Feb 2026 03:23:20 +0000 rawkrr copy 1 https://rawkrr.net/Front-page Hi, I’m Ella — an artist, designer, and strategist, working across,&nbsp;products, experiences, systems, and stories. I help ideas take shape and complexity make sense. What I’m doing:&nbsp; <img width="1334" height="1334" width_o="1334" height_o="1334" data-src="https://freight.cargo.site/t/original/i/a7f3942a423691ab602165805d76a1e9f93a8860cce1b627bd3fae8540226a86/backyard_branding.png" data-mid="244500591" border="0" data-scale="74" alt="Founded Backyard a community organizing collective functioning as a run club. " data-caption="Founded Backyard a community organizing collective functioning as a run club. " src="https://freight.cargo.site/w/1000/i/a7f3942a423691ab602165805d76a1e9f93a8860cce1b627bd3fae8540226a86/backyard_branding.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d8a0c5f2f58a7a9409646920b7bdf2005d00039f58977c3138c2ad790112bbb9/IMG_0660.jpg" data-mid="244500589" border="0" alt="Archival Framer at San Art Framing &amp; Supply" data-caption="Archival Framer at San Art Framing &amp; Supply" src="https://freight.cargo.site/w/1000/i/d8a0c5f2f58a7a9409646920b7bdf2005d00039f58977c3138c2ad790112bbb9/IMG_0660.jpg" /> https://rawkrr.net/Information Fri, 06 Feb 2026 03:23:21 +0000 rawkrr copy 1 https://rawkrr.net/Information Who is Ella Rocker? And what is Constructive Chaos?Well, Ella Rocker is me (hi). And Constructive Chaos is how I move through the world: it is mindset, method, and muscle memory. It is the belief that complexity is not the enemy, but where the good stuff lives. It is the practice of showing up with curiosity, listening deeply, and making sense of messes by making things—systems, stories, strategies, objects. I’m an artist, designer, and strategist. I bring systems thinking and creative care to problems that don’t fit neatly in boxes—like co-creating a mud playground with eight-year-olds, launching a wooden handbag line, prototyping a wearable lactation simulator (yes, really), or designing a mental health intervention for teens in Somaliland. I’ve worked in shops, studios, schools, restaurants, galleries, on an assembly line, in the woods, and in living rooms-turned-production floors—often on projects where no one had time to explain what was going on, so I figured it out. What do I do?The shortcut: I make things make sense.The scenic route: I ask better questions. I connect dots. I translate big ideas into tangible outcomes—digital and physical. I build timelines, presentations, prototypes, and momentum. Lately, I’ve been shifting from fabrication toward strategy, not to leave making behind, but to apply it in new ways. Less products for people, more systems with people. I’m currently focused on experience, strategy, and systems design—helping organizations and communities translate complexity into grounded, human-centered solutions. Across every project, my work connects the tactile and the conceptual—always asking how design can help people navigate complexity with more clarity and care. I thrive in cross-disciplinary environments, translating between creative teams, technical experts, and community stakeholders to bring ideas from ambiguity into action. I’ve worked across industrial design, architecture, fine art, education, and speculative futures—and somewhere along the way earned what I call an honorary degree in engineering. I’m drawn to projects that surprise me (or scare me just enough to grow). I love both the messy beginnings and the polished outcomes. I believe in shared meals, clear communication, and stepping back to see the whole picture before you call it done. Where am I now?Brooklyn, mostly.Sometimes in studios, sometimes in CAD land, sometimes pacing someone through the final miles of an ultramarathon.Always learning. Always building. Always giving a damn.